If you are one of the many people who has their own real estate blog, especially if your blog covers topics related to big markets such as the New York City market, then there are a few things to keep in mind regarding the content of this site. One of the biggest problems that these blogs run into is that they do not focus on creating quality content. In the last few years SEO content has been the focus of many within the industry, and in the process of focusing on search engine optimization, many have forgotten the importance of adding value to their blogs. In addition to getting attention from search engines, real estate professionals should also be focused on filling their blogs with valuable information that can actually benefit readers. The goal of any real estate blog entry should always be to entice readers enough to come back for more.
With this in mind you will want to include information on your blog that readers will actually want to know about. One of the many things that readers focus on is price. While some blog owners may want to avoid talking to much about money, you will want to make sure that you include information about price. This can be comparing two properties listed for the same price, or simply just highlighting a property and listing the price at the bottom of the posting. It is also important to remember that photos are a big deal to most blog readers, especially when it comes to real estate blogs. Do not shy away from adding photos of different properties to your real estate blogs, as these are things that your readers will actually want to look at. Also when they see photos on a blog, chances are these photos will hold their attention long enough to keep them on the page and actually read your content.
You will also want to make sure that you are doing things to engage your readers. This can be a weekly feature. Choose something that will actually meet the needs of your readers. For example, if you have created a New York City real estate blog, you can do different weekly features on different neighborhoods, homes that have great outdoor spaces, or properties that are in new up and coming buildings. You will also want to consider creating adds that engage readers by asking them a question at the end of the blog that will get them to respond, think about something for the future, or at least keep the information from your blog in the back of their minds. This can be something simple, such as “there are many new up and coming condo buildings in Brooklyn, have you explored any of these buildings yet?”
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