YouTube and its assortment of videos has become one of the most popular networking sites around today. While it may be obvious to you how popular Facebook and Twitter are, but did you know YouTube is the third most visited website in the world? What’s more over one hundred million people watch an online video each day. The cold hard fact is that people are drawn to video over images and text. YouTube draws in millions of people looking for entertainment, enlightenment or education. Call them the ‘Three E’s’ if you want but don’t dismiss it. With the ability to hold today’s web surfer’s short attention span, videos are a powerful communication tool. For the real estate professional, the marketing power of real estate videos should be seen as an opportunity to continue to market themselves as an authority in the industry.
Real estate videos are a highly influential tool in aiding the real estate professional in showing potential clients the value of a property. A professional quality real estate video can mean the difference between selling a property quickly or having a property languish on the market for months. It can be the clincher that nets that deal thousands of dollars additional as opposed to dropping thousands off the selling price. With so many pros and so few cons, why aren’t more real estate professionals using real estate videos to market their listings? Many real estate professionals feel they don’t have the know how or talent to create a video that will get results. Fortunately, a little time and a small investment is all the real estate professional needs to create real estate videos that produce results.
Quality videos come from quality equipment. You could pay a third party to shoot the video for you. But keep in mind that if you choose to work this way, you will have to hire that third party for each an every video you wish to create in the future. Or you could make a one time investment in your real estate career and buy the right video equipment and do it yourself. This one time investment will pay for itself in the long run. Purchase the equipment once and create hundreds of videos in the future. Once you have bought this equipment you will need to spend a little time learning to shoot and edit the footage yourself. So let’s sum up what the real estate professional needs to do to get started creating quality real estate videos: invest in the right equipment and learn how to use it to shoot and edit.
Purchasing your video equipment can be done through any camera and video retailer in the New York City area. The benefit of purchasing your equipment locally is that should you run into any equipment issues, it will be convenient to stop in to the store for help. There is also the option to purchase equipment from online retailers such as Amazon, who features a wide variety of equipment.
To start you will need to acquire the basic equipment to create real estate videos. Your first consideration is a video camera that has an internal hard drive or SD card is a must. It’s also a good idea to purchase a camera that allows for an external microphone in addition to the built in microphone it features. Next you will need a video tripod, not a camera tripod. A video tripod was created with video in mind which is allowing your camera to pan and tilt using a fluid head for smooth shots. A video tripod will also have lever locks to adjust height and a level for balance for clear shooting. Your third most important purchase will be the microphone. Audio is incredibly vital and just one inaudible, static filled or technical sound problem plagued video is enough to turn off a potential viewer for good. Your targeted audience needs to be able to hear your message in a professional way. This can’t be depended upon by the built in microphone thus why a camera that allows for an external microphone is so important. There are different microphones for different purposes so it’s a good idea to talk to a salesperson about what your intention is. As mentioned earlier, you will need SD cards and this isn’t the place to skip on quality. Go with a reputable brand like Transcend or Sandisk, but pay attention to what your camera manufacturer recommends. Most DSLR cameras will require a speed class of six or higher. This should be clearly stated on the box and most definitely in the user’s manual.
Last but not least is the editing software. There are many options for editing your real estate videos. Editing software is what allows you to add music, text and annotations to your videos. Some software programs are free and some are paid. Keep that old adage in mind: “You get what you pay for” when choosing a software program. You may want to get your feet wet with a free program but investing in a good software program, such as the popular Final Cut Pro, is worth the expense. If you are fortunate enough to own a Mac, you will find iMovie included in your computer. iMovie is a great program that you can learn to use on your own and then venture on to more involved software later. Many video makers use iMovie as a stepping stone to Final Cut Pro.
When it comes to learning how to use your video equipment the real estate professional can choose from books, websites and, no surprise, videos created for the real estate professional who wants to learn how to create videos that sell. You can also consult the social media sites that you use in your everyday work. Google Plus has several real estate videographers that showcase amazing real estate videos. LinkedIn offers members thousands of groups dedicated to specific interests and needs to join. In addition, LinkedIn has a featured called Pulse, a feature that highlights news and insights This feature enables members to search various channels with insights and tips from top influencers in every industry. Make the effort to peruse real estate videos posted on YouTube to get an idea of what is out there already. Pay attention to the comments left by viewers to learn what appeals to them and what doesn’t
Creating quality real estate videos that enhance your listings opens another marketing avenue for the real estate professional. Real estate videos are worth putting time and effort into at a time when the vast majority of the population is responding positively to visual stimulation dominated by popular social media sites.
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