In the fast-paced real estate industry, today’s agents must always be on the go, and ready for anything as they help meet the demands of the industry and of their clients. As most agents know, a typical work day, particularly in busy markets such as New York City, can be highly unpredictable. This can make it difficult to find time to focus on marketing and promotion while still keeping your clients happy. However, marketing and branding should never be ignored, as a successful marketing plan can be anyone’s key to success within the industry. Here is how you can keep up with your marketing efforts and still have time to meet the demands of the job.
Create a ‘Marketing Day’
Stay organized by dedicating one day a week solely to marketing. If you want to grow your business, get more leads and make more sales, you need to really take the time to do it. A successful marketing plan should be more than just wishing you had time to implement new ideas, you need to put time and effort into the plan. Take the time to do nothing but marketing for a few hours. This gives you time to really get into market mode and to start brainstorming some ideas for new strategies. If you really set aside a solid chunk of time, you may be surprised by all you can get done.
Take Notes During Meetings
Real estate professionals who want to create a strong online presence may want to consider creating their own professional real estate blog. This can be a great way to reach new people, but it can also be time consuming to sit down and think of ideas. Take a pen and paper with you and jot down notes from what you see and experience with your clients. This can be anything from tips on negotiating a deal to what to look for in an area when considering a home in the city. This can help you save time on brainstorming. Once you have the right ideas in your notes, you can use that information to start making quick and painless blog posts.
Get Some Phone Apps
In today’s market, there is no arguing that social media needs to be part of a successful marketing plan. However, for busy real estate professionals, taking the time to sit down and make updates to a Facebook or Twitter account isn’t always possible. This is a simple suggestion, but one that more individuals surprisingly don’t do; get social media apps on your smart phone. Most agents have experienced a few situations where they have to wait for a client on a meeting or have to sit in a long cab ride in New York City traffic. These are all great times to update you marketing efforts, expand your online reach and create new social media posts. With a smart phone app you can do them all in minutes without wasting any of your extra time.
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