Ever since it first launched, several years ago, Facebook has become the biggest and most used website on the web. This site has not only transformed the way people interact with one another socially, but it has also changed the way that business professionals in the real estate industry promote their services. If you are a real estate agent and are not using social media, then its time to start utilizing social media to your advantage. The right social media campaign can help you reach out to more clients, promote different properties and make connections within the industry. If you are ready to get started with a new Facebook campaign then here are some tips to help you get started.

Create a Professional Page

When first getting on Facebook, it is important that you create the right page. This should be separate from your personal Facebook profile and should remain private from your personal page. It is also important that you create a business fan page not a personal profile. This will help people ‘like’ your page easily and will keep it looking professional. When you start making posts, remember that you should never put anything personal on your business page, they always need to stay separate.

Give People a Reason to Like Your Page

Make sure that you give people a reason to ‘like’ your page or to become fans of your Facebook page. There are more than 800 million active Facebook users and as a real estate professional, you want to get as many of them as possible to follow you. Offer them a reason to start liking you, such as a coupon, a report or special information. This is a great way to boost the amount of an conversion rates to your page.

Make Appropriate Posts

When making posts on your page, make sure to keep them on topic. Make only appropriate posts about local real estate developments, properties, or about real estate tips. Write about current events and tie in your real estate business, share articles and post pictures. Followers love to see pictures, particularly of real estate. With most of your posts, make sure that you ask questions and encourage people to comment on your notes, and photos. Make sure you ask questions that are easy to answer and that will spark a real conversation.

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