Instagram’s newly released updates will make it easier for business accounts to engage with their followers. Instagram has become the second most engaged social media network second to Facebook with 60 percent of their 400 million active users logging in daily. What adds to its success is the 85 percent of top brands having profiles.
It is important to keep up with social media’s constantly changing trends and know that it is more than just a way for people to keep in touch with family and friends. One of their recent updates includes the option to create a business profile. About half of Instagram’s users follow a business profile, and the engagement percentage with brand profiles is higher on Instagram than on any other social media platform.
If you want to create an Instagram business profile of your own, there are a few things you have to keep in mind. First, this feature is not yet accessible to everyone since Instagram is slowly starting to release this feature. Additionally, you must also have a Facebook business profile to link your account to. Lastly, your profile must be set to public, which is something you would want to new clients to find you anyways.
Some of the benefits of having a business profile includes the opportunity to increase your visibility to current and potential clients. Instagram will provide you will insights regarding the status of your account letting you know the amount of unique accounts you are reaching daily, your impressions for each post, and the average times of the day your followers access the app. These insights will help you not only to post better content, but to help you learn what your followers are interested in and help plan for future content.
The upgrade to a business profile also included the ability to add more public information to your account. If a user clicks a button they will be able to see directions to your physical location, your phone number, email address and website.
Another key upgrade that Instagram has launched is the ability to create a “story”. Similar to Snapchat Stories, Instagram lets you create a string of photos and videos that are viewable to your followers for only 24 hours. The main difference between Snapchat and Instagram Stories is the fact that Instagram gears their Stories more towards the business aspect of things without having filters or special lenses. You are even able to see who has viewed your Story by swiping up and seeing the name of each account. Stories will be available for viewing at the top of the app and to create your own, click the plus sign at the top left of your feed.
As a real estate agent, stories can play a big role for you. Although they are not that useful for new clients discovering you, they are a big factor in the engagement and retention of your existing clients. Share pictures or a video tour of your new listing, post from your favorite coffee shop, or share a video referral of a client who just closed on a home. Stories allows you to build a closer and more personal relationship with your followers without spamming their feeds.
The latest and greatest marketing strategy that the top agents are using is contributed to Instagram’s latest updates. Not only is it a great way to connect with potential buyers, but also a way to keep in touch with past clients.